Clickbait has been a source of confusion in the online community for the longest time. For those confused as to what clickbait is, the definition from Urban Dictionary is as follows:
An eyecatching link on a website which encourages people to read on. It is often paid for by the advertiser (‘Paid’ click bait) or generates income based on the number of clicks.
However, in recent months, click bait has become a part of the Vlogging phenomenon where certain YouTubers have been criticised for using clickbait for their videos. But clickbait is not a new thing, it has merely been renamed in order to suit the online world. Tabloid newpaper’s have been writing eye catching headlines for years in order to coax readers to buy their newspaper. The difference now is that we are watching YouTube for free, so the idea that Vloggers need to make money seems foreign to us as we are not providing them an income in the traditional way.
So maybe perhaps we do need clickbait after all??